My Blogging Goals 2019

You might be surprised to learn that, even though I’ve been blogging for over three years now, I’ve never set blogging goals. One of the big reasons for this is because I have a tendency to be hard on myself, and I didn’t want to feel demotivated if I didn’t achieve the goals I had set. I’ve also struggled to find a clear direction for my blog in the past, and didn’t want to create goals for the sake of it.

Blue and pink 'Bloggers Journal' notebook with strawberry carmax, and highlighters in front of it. | Blogging Goals are super important, and individualised to every individual. Have you set yours yet?

Going into 2019, however, my mindset has completely changed. I’ve discovered a love for the behind-the-scenes side of blogging, and realised the direction I want to take this blog in going forwards. Combined, these two things have given me the motivation I need to make my blog the best it’s ever been in 2019.

I know motivation isn’t going to carry me through the entirety of the year, however, so I came up with a plan: to set blogging goals. The idea is that they’ll keep me on track throughout the year, and writing a blog post will help me stay accountable towards them.

 Create A Proper Marketing Strategy

Using those terms makes me sound a little pretentious, but all I really mean is that I want to create a better blog promotion strategy. At the moment, I’m winging it after posting a blog post, and it’s not working. I want to be able to work out which methods are working, and which ones aren’t, which I cannot currently do with things being as inconsistent as they are.

This doesn’t mean I will stop experimenting with new methods, like I did with Reddit earlier in the year. I’ve also been experimenting with Quora as a promotion strategy, so if that’s something you want to hear more about, let me know.

The main aim of this goal is to create a reliable strategy that I can put into place immediately after publishing a blog post. I want to take away the uncertainty I have around promoting at the moment, and spend more time on what works instead of wasting time on what doesn’t.

Reach 1000 Followers and 500,000 Monthly Unique Viewers on Pinterest

When I sat down to set goals for the year, I knew I was going to have to include Pinterest in there somewhere. After taking the time to understand the site earlier this year, I’ve completely fallen in love with it. It’s time consuming, but totally worth it in the stats that it projects, and I want to continue taking this to the next level in the new year.

After taking a break from Pinterest to focus on building my freelancing, I started working on it again in December. In that time, I’ve managed to increase my monthly unique viewers from 13.9K to 55.4K. I also have a total of 550 followers.

I’m hoping that, by learning more about Pinterest as 2019 continues, I’ll be able to reach this goal easily. The only thing I have to be careful of is that I don’t forget about it, or fall out of the habit again, because it does take time to build up again.

Reach 250 WordPress Followers

When I transferred my blog over to a self-hosted plan two years ago, I lost all the followers I’d gained on my original WordPress domain. This sucked, but to make matters worse, I also failed to add the ‘follow me on WordPress’ widget for about a year. It’s now in the sidebar if you like what you see and want to stay tuned for what I have in store next year.

After I finally added the widget halfway through 2018, I’ve managed to work my way back up to almost 100 followers. I’m hoping the changes I’m making to my blog in 2019 will be enough to help boost that follow count up further.

Post Consistently (AT LEAST once a week)

How many times have I written about wanting to be a more consistent blogger, and then gone and let myself down immediately after? If you follow me on social media, you’re probably sick of hearing it by now.

The truth is I’m a perfectionist, and spend way longer than I should worrying about posts before I publish them. This is something I desperately want to combat in 2019, however, so I’m hoping this goal will help me with that.

I do understand that sitting down to write a new blog post every week isn’t going to be possible. There will be times when I am busy with work, exhausted, or struggling to be creative. For this reason, I have made the goal below a crucial part of my 2019 plan.

Schedule Posts In Advance

When I sat down to set goals for the year, I knew I had to schedule them in advance. Not only would it put my mind at rest, but it would also help in emergency weeks, where unexpected things came up.

I’ve always admired bloggers who can do this, with some of my friends able to schedule posts months in advance. I’m not saying I’ll ever get to that point, but I really want to try and get somewhere with this goal.

And who knows? I might be back here next year, having written the rest of my December posts all the way back in October!

Silver laptop off to the right, with bloggers journal notebook, a red flowery mug, and two highlighters. | Blogging Goals are important. One of mine is to be consistent this year. What are yours?

Include More Personal Photography

Recently, I’ve been trying to make a move away from stock photos on my blog, but I still use more than I’m happy with.

I think photos I’ve taken myself, like the ones in this post, gives my blog the sense of uniqueness that I’ve been looking for.

While I don’t want to commit to completely abandoning stock photos, because they are useful in instances like the Christmas post I published recently, I do want to phase them out a little more.

Update My Old Posts For SEO Purposes

Since becoming a freelance content writer earlier in the year, I have learnt a lot about SEO. I have already started this, but in 2019, I want to continue updating my old posts for SEO as much as possible. I won’t be changing things drastically, but my stats on blog posts I’ve already improved already show that the time it takes is worth it.

The other day, I went through and wrote down every post I want to update in 2019. I found out that there were 30 such posts, so this is definitely going to take a while. I’m hoping to tackle a few a month—perhaps more if I’m not busy—because I know it’ll be worth it at the end of the year.

Create New Pinterest Images For Old Posts

I’m sorry to put another Pinterest goal in here, but it’s the one platform that’s really working for me at the moment.

Even though I only got to grips with Pinterest earlier in the year, I’ve actually been creating Pinterest images since very early on.

They were, however, created in a time where I followed other bloggers advice blindly, and they were awful. I still see them pop up on Pinterest occasionally, and they aren’t my proudest creations.

My skills have developed since then, so I want to go back and redesign these posts, giving them a new sense of life on Pinterest itself.

I also want to take time to create Pinterest images for newer posts and experiment with different designs. Recently, I’ve had success with infographics and quotes, which is something that hasn’t done well for me in the past.

Publish An eBook

In 2018, I was planning to write a big, autism-related non-fiction book. It was going to feature insights from research studies, my own experiences, as well as input from my mum. It wasn’t until I received overwhelming positive feedback during market research that I realised what a challenge creating said book would be.

Instead of that idea, I have plans for a couple of eBooks that I want to publish over the course of the next couple of years. They’re still autism-related, and based on some of my most popular posts, so fingers crossed I get around to this goal.

I know this isn’t directly blogging-related, but these eBook ideas wouldn’t have happened without ideas I got from blog posts, so I guess it counts.

Do you have blogging goals for the year ahead? If not, has this post inspired you to think up some goals of your own?

Setting blog goals is a great method for continuing down the same blogging path, and unearthing your blog's direction for the year ahead. My 2019 blogging goals are achievable, and I'm ready to smash my blog goals! #bloggoals #blogginggoals #newyearnewme #newyearbloggoals

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50 thoughts on “My Blogging Goals 2019

  1. Good luck with all of this. They seem like really achievable goals if you keep going with them in the background, keep hustling gal

  2. I enjoyed the transparency and specificity of your goals. All of this is important, which I cover in my latest post as well. I’m with you on updating SEO and Pinterest images for old posts. In fact, I don’t think my very first ones had either of those things (or at least the Yoast focus keyword, I might have accidentally included some good keywords haha)! I also do my best to consistently post once a week. Finally, I’m starting a second blog in what I hope will be a more profitable niche.

    1. Thank you! I had smart goals hammered into me during the three years I was in college, and while not all of them ARE smart, I’ve tried to stick as close to that framework as possible. I think it definitely helps to measure whether you’ve succeeded at something or not if you know specifically what you’re aiming for.

      I’m completely with you there; while I have included Pinterest images for a long time, I’d say the ones I created on blog posts in the first eight months are without any SEO or Pinterest images. Accidents are always great, though, haha!

      Good luck on starting up a second blog at the same time! That must be difficult from a consistency point of view, but I wish you the best of luck. I hope it becomes profitable for you!

  3. Great goals! I’ve pretty much given up with Pinterest at this point… nothing I do works haha! But I enjoy it so I still use it for that reason 🙂 I’m sure you’ll do great with all of these and an autism related eBook sounds amazing!

    1. Thank you, jenny.

      Pinterest definitely takes some time to get your head around. Jade posted a great blog post on the subject with advice I’ve not heard the other day that I’d really recommend. I think one of the most important things for me was to remember that results wouldn’t happen overnight (I had to wait about 3 weeks to see anything from mine), but I understand it’s difficult!

      Aw, thank you. That’s a passion project more than anything, so it’s one I really want to get done. Realistically, I hope to have it written, edited and published within the next few months but I’m not sure if that’ll happen on top of everything else I’m trying to balance. Fingers crossed though!

  4. Good luck with all of your goals, I’m sure you’ll achieve them! I’m trying to schedule more and hoping to post two times a week. I find it’s quite fun javiha a little journal and writing your goals down and then ticking them off hehe

    Chloe xx

  5. Lots of goals! It can be scary to have specifics written down but I hope you get a wonderful sense of accomplishment when you start achieving your goals. We have a lot of similar goals actually! I really need to look at SEO and using Pinterest asap.

    1. Thank you! That’s what I’m hoping for too. I tried to make goals that would keep me feeling satisfied throughout the year so fingers crossed it works out that way. Pinterest is a hard thing to get your head around, but it’s so worth doing. I have a beginners guide that you might find helpful on my blog if you need some advice.

    1. Thank you! The marketing plan was something I knew very little about, but something I’m excited to explore and develop more as the year goes on. I think lots of people want to get better at Pinterest in 2019; best of luck with it!

  6. Good luck with all your goals, I’m sure if you continue with all your hard work you’ll definitely achieve them! I’ve just started working on pinterest to build a following, I’m just worried I’m not doing the right things to succeed! Your ebook sounds really interesting too, such a good idea to split the one massive book into a series of smaller ventures. Good luck and happy new year!

    1. Thank you, Julia! Let’s hope so.

      Pinterest is really difficult to get to terms with and continue improving on, but if you preserve, you’ll find something that works for you. Best of luck with it!

      Thank you; that means a lot of you to say about the ebook idea.

  7. I love this! I’m definitely newer than you in the blogging world but I need to set these goals for myself as well! I’m really hoping to get my blog really going strog this year

    1. Thank you! I’ve only started taking blogging seriously in the last year, so I’d say you’re in a great position to start with these goals now. I wish you the best of luck for the year; you can smash it!

  8. these are all incredible goals! i can totally relate with being hard on myself, which makes me worry some about setting goals as well. my approach this year is to not only set blogging goals but goals that will help me grow as a person, in hopes that it’ll soften the blow if i “fail” at my goal. x

    mich /

    1. Thank you, Mich! That’s a really good way of setting goals, especially with personal goals. I had good intentions regarding making my own personal goals but I never got around to anything concrete. Best of luck with your goals this year!

    1. Thank you Ashleigh. Pinterest is difficult to get your head around at first, but it’s SO worth taking the time to do. Have you taken a look at my beginners guide that I posted last summer? It might be helpful for you. Good luck with increasing your followers this year!

  9. These are some fab goals, and I hope you do well with them 🙂 I’m currently trying to figure out Pinterest can help with my blog and within a couple of days I’m seeing improvements!

    1. Thank you! Congratulations on seeing success in such a short period of time. It’s great when you start seeing results, isn’t it? I have a guide on Pinterest for beginners if you ever need some extra tips.

  10. I’m exactly the same when it comes to blogging for three years and not setting goals. Oh my word this is an inspiring post – definitely feeling the urge to set some things to work towards myself. I really need to figure out Pinterest, I’ve heard so many great things for it but still don’t entirely know the best way to use it. Good luck achieving these – sounds amazing. And I love your notebook!

    1. It’s nice to see someone in a similar situation as me when it comes to blogging, as most people I see who have been blogging for three years are mega successful or have given up.

      Pinterest is a really good resource. It’s my top source of traffic and has been for over a year now, so I’d definitely recommend it. I have a guide on Pinterest for beginners that you might find useful?

      The notebook is from Paperchase. It’s very useful, and makes a great blog photo prop!

      1. Oh definitely – I’m just pootling along really – I still enjoy doing it so not giving up, but I’m never going to be big yet I’m happy doing what I’m doing.

        Ooh yes please, I’ll definitely have to check that one out! Thank you!

        1. I feel much the same. I’m never going to be big, but I’m happy with where I am now and I can’t wait to continue with my blog as the year continues.

          It shouldn’t be far down my blog if you check it out. It’s somewhere on the first page, I know that for sure!

    1. Thank you! I definitely am, but I want to make sure I’m having fun at the same time. Pinterest is difficult to get your head around, but it’s SO worth doing.

  11. Most of your blogging goals are similar to mine. I plan to take more of my own pictures and edit old posts, too. Only I’ve only been blogging for a year, so I haven’t set much of a goal for number of followers yet. This is actually motivating seeing other hardworking bloggers on the rise! Wishing you a great 2019!

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