You might be surprised to learn that, even though I’ve been blogging for over three years now, I’ve never set blogging goals. One of the big reasons for this is because I have a tendency to be hard on myself, and I didn’t want to feel demotivated if I didn’t achieve the goals I had set. I’ve also struggled to find a clear direction for my blog in the past, and didn’t want to create goals for the sake of it.
Going into 2019, however, my mindset has completely changed. I’ve discovered a love for the behind-the-scenes side of blogging, and realised the direction I want to take this blog in going forwards. Combined, these two things have given me the motivation I need to make my blog the best it’s ever been in 2019.
I know motivation isn’t going to carry me through the entirety of the year, however, so I came up with a plan: to set blogging goals. The idea is that they’ll keep me on track throughout the year, and writing a blog post will help me stay accountable towards them.
Create A Proper Marketing Strategy
Using those terms makes me sound a little pretentious, but all I really mean is that I want to create a better blog promotion strategy. At the moment, I’m winging it after posting a blog post, and it’s not working. I want to be able to work out which methods are working, and which ones aren’t, which I cannot currently do with things being as inconsistent as they are.
This doesn’t mean I will stop experimenting with new methods, like I did with Reddit earlier in the year. I’ve also been experimenting with Quora as a promotion strategy, so if that’s something you want to hear more about, let me know.
The main aim of this goal is to create a reliable strategy that I can put into place immediately after publishing a blog post. I want to take away the uncertainty I have around promoting at the moment, and spend more time on what works instead of wasting time on what doesn’t.
Reach 1000 Followers and 500,000 Monthly Unique Viewers on Pinterest
When I sat down to set goals for the year, I knew I was going to have to include Pinterest in there somewhere. After taking the time to understand the site earlier this year, I’ve completely fallen in love with it. It’s time consuming, but totally worth it in the stats that it projects, and I want to continue taking this to the next level in the new year.
After taking a break from Pinterest to focus on building my freelancing, I started working on it again in December. In that time, I’ve managed to increase my monthly unique viewers from 13.9K to 55.4K. I also have a total of 550 followers.
I’m hoping that, by learning more about Pinterest as 2019 continues, I’ll be able to reach this goal easily. The only thing I have to be careful of is that I don’t forget about it, or fall out of the habit again, because it does take time to build up again.
Reach 250 WordPress Followers
When I transferred my blog over to a self-hosted plan two years ago, I lost all the followers I’d gained on my original WordPress domain. This sucked, but to make matters worse, I also failed to add the ‘follow me on WordPress’ widget for about a year. It’s now in the sidebar if you like what you see and want to stay tuned for what I have in store next year.
After I finally added the widget halfway through 2018, I’ve managed to work my way back up to almost 100 followers. I’m hoping the changes I’m making to my blog in 2019 will be enough to help boost that follow count up further.
Post Consistently (AT LEAST once a week)
How many times have I written about wanting to be a more consistent blogger, and then gone and let myself down immediately after? If you follow me on social media, you’re probably sick of hearing it by now.
The truth is I’m a perfectionist, and spend way longer than I should worrying about posts before I publish them. This is something I desperately want to combat in 2019, however, so I’m hoping this goal will help me with that.
I do understand that sitting down to write a new blog post every week isn’t going to be possible. There will be times when I am busy with work, exhausted, or struggling to be creative. For this reason, I have made the goal below a crucial part of my 2019 plan.
Schedule Posts In Advance
When I sat down to set goals for the year, I knew I had to schedule them in advance. Not only would it put my mind at rest, but it would also help in emergency weeks, where unexpected things came up.
I’ve always admired bloggers who can do this, with some of my friends able to schedule posts months in advance. I’m not saying I’ll ever get to that point, but I really want to try and get somewhere with this goal.
And who knows? I might be back here next year, having written the rest of my December posts all the way back in October!
Include More Personal Photography
Recently, I’ve been trying to make a move away from stock photos on my blog, but I still use more than I’m happy with.
I think photos I’ve taken myself, like the ones in this post, gives my blog the sense of uniqueness that I’ve been looking for.
While I don’t want to commit to completely abandoning stock photos, because they are useful in instances like the Christmas post I published recently, I do want to phase them out a little more.
Update My Old Posts For SEO Purposes
Since becoming a freelance content writer earlier in the year, I have learnt a lot about SEO. I have already started this, but in 2019, I want to continue updating my old posts for SEO as much as possible. I won’t be changing things drastically, but my stats on blog posts I’ve already improved already show that the time it takes is worth it.
The other day, I went through and wrote down every post I want to update in 2019. I found out that there were 30 such posts, so this is definitely going to take a while. I’m hoping to tackle a few a month—perhaps more if I’m not busy—because I know it’ll be worth it at the end of the year.
Create New Pinterest Images For Old Posts
I’m sorry to put another Pinterest goal in here, but it’s the one platform that’s really working for me at the moment.
Even though I only got to grips with Pinterest earlier in the year, I’ve actually been creating Pinterest images since very early on.
They were, however, created in a time where I followed other bloggers advice blindly, and they were awful. I still see them pop up on Pinterest occasionally, and they aren’t my proudest creations.
My skills have developed since then, so I want to go back and redesign these posts, giving them a new sense of life on Pinterest itself.
I also want to take time to create Pinterest images for newer posts and experiment with different designs. Recently, I’ve had success with infographics and quotes, which is something that hasn’t done well for me in the past.
Publish An eBook
In 2018, I was planning to write a big, autism-related non-fiction book. It was going to feature insights from research studies, my own experiences, as well as input from my mum. It wasn’t until I received overwhelming positive feedback during market research that I realised what a challenge creating said book would be.
Instead of that idea, I have plans for a couple of eBooks that I want to publish over the course of the next couple of years. They’re still autism-related, and based on some of my most popular posts, so fingers crossed I get around to this goal.
I know this isn’t directly blogging-related, but these eBook ideas wouldn’t have happened without ideas I got from blog posts, so I guess it counts.
Do you have blogging goals for the year ahead? If not, has this post inspired you to think up some goals of your own?
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