I’m sure I’m not the only blogger who has seen other bloggers talk about how much Reddit has done for them. However, when I’d tried posting in blogging promotion threads myself, it hadn’t worked. I quickly made the assumption that it would However, it hadn’t worked for me when I tried posting in blog promotion threads, so I assumed it never would.
I guess the truth is that I never properly understood how Reddit worked. I’d always associated it with my younger, videogame-obsessed brother and his friends. Understandably, then, the thought of it bringing my blog any benefits was out of the question.
However, after I started to utilise Reddit for freelancing, I thought I’d see if I could do the same with my blog posts. If I’m being honest, I wasn’t expecting much when I posted my link among the other posts I saw. It’s fair to say I was shocked when I looked at my stats and saw that posting on two different threads had made my blog traffic explode. I hope the image below shows you that I’m not even exaggerating when I say that. No clickbait here!
Even though I didn’t make the process of Reddit easy on myself, reflections upon my process made me realise how easy it would have been to change that. If I had taken a chance sooner, or taken advice from other bloggers, I would have, no doubt, started to see benefits sooner. With that in mind, I thought I’d share my advice to increase your blog traffic with Reddit fast.
STEP ONE – MAKE AN ACCOUNT
This might seem obvious, but with some websites, you can post and promote without having to make an account. Unfortunately, this is not the case with reddit. Good news is that it doesn’t take much time to sign up, and once you have, you can start the journey towards building traffic straight away.
STEP TWO – FIND RELEVANT THREADS
Don’t get me wrong; I’m the biggest advocate of not sticking yourself in a box when it comes to blogging. I think you should be able to write what you want, when you want. However, when it comes to reddit, it’s incredibly helpful to find threads where people will be interested enough in what you’ve written to click on the link.
Think about the topic of the blog post you want to share, and search it into the search bar. This is easily found below your username on the right of the page, as demonstrated in the screenshot above.
For me, the blog post I chose to promote was about autism. Shock horror there, right?
All I did was search ‘autism’ in the search bar at the top of the screen, clicking on the first subreddit that came up. For those who don’t know, a subreddit is basically a thread full of posts from people within that community, or who are interested in a certain topic.
Please don’t find something that doesn’t relate to your blog post in the slightest, add a link post to the thread and leave. At best, you’ll be downvoted. At worst? You’ll be banned from the thread altogether, and most subreddits will not allow you to appeal to have your ban lifted later, even if you have learnt your lesson.
STEP THREE – SPEND TIME GETTING TO KNOW THE PERSONALITIES OF PEOPLE WITHIN THE THREAD YOU WANT TO POST IN
I’m adding this step in because it’s something I wish I’d done. As standard, you need to read the rules before you post anything to make sure self-promotion is allowed. However, you may also want to make sure the people you’re broadcasting your content towards are friendly.
By not completing this step myself, I didn’t realise that I’d accidentally posted my link in a thread full of people who wouldn’t like my content. It wasn’t that it was relevant, but my blog post was controversial, and these people tended to share a different opinion to the one I blogged about. Do you want to know what happened?
Let’s just say it wasn’t pleasant. Some of the comments I received went a step beyond constructive criticism—which I also received and welcomed. Don’t get me wrong, there were still positive comments, but it’s worth considering whether you can deal with the negative ones if you want to post something controversial.
STEP FOUR– JOIN IN WITH THE SUBREDDIT COMMUNITY
After you’ve made sure the people you’re about to self-promote to aren’t going to rip you to shreds, it’s time to engage. Post comment replies if you know the answers to people’s problems or get involved in conversations. Sometimes this is a requirement before self-promoting in threads, and if not, it’s polite to act like you’re contributing to a thread for reasons other than your own gain. Leaving your link and ditching the thread when others are trying to have meaningful conversations with each other isn’t going to work well in the long run.
STEP FIVE – POST A LINK TO YOUR BLOG POST WITH A CATCHY TITLE
In some popular subreddits, there are several hundred posts a day, so you want to post something that will catch people’s eye. Think about something that would make you stop and think, “Oh, this could be useful/funny”. This will help ensure you’re getting the best possible reaction from other readers in the thread.
The screenshot above demonstrates an example of the first title I used on reddit. It left room for debate, and some not-so-nice comments as mentioned above, but it wasn’t all bad. There were people who supported what I had said in my blog post, so it was worth it, in my opinion.
This is another thread I posted on Reddit. As you can see, it didn’t do as well, but the call to action worked. I got some genuine feedback on my blog post, and a conversation about things people loved about being autistic.
The latter was a far nicer experience in terms of the comments I received, too. Finding a smaller thread with less people in it is a good way of practising the steps in this guide without having to deal with the negative comments.
STEP SIX – ENGAGE IN COMMENTS PEOPLE LEAVE ON YOUR THREAD
The best way to make sure traffic doesn’t disappear as soon as it arrives is to reply to comments others leave on your thread. This may bring the same people back several times to reply to your post, increasing the chance that they’ll share your post on other social media platforms. People on Reddit are also more likely to comment on posts that people have already commented on, so by replying, you’re adding to the contribution.
I think it’s worth adding that I’m not saying you should stick around if things turn nasty. If they become too much to cope with and start to affect you, you should step away. Your mental health comes before sending traffic to your blog. In fact, I stopped reading the comments on my first thread after the first day because of the way the comments had gone.
STEP SEVEN – REAP THE REWARDS & REPEAT THE PROCESS
As you can see from the screenshot above, my traffic didn’t drop off after one day. This is different to Instagram and Twitter, where posts and scheduled tweets have a far shorter shelf life. Although it has dropped after an initial spike, it hasn’t gone completely back to what it did before. Honestly? I think the decrease has more to do with my lack of inactivity on Reddit in the last couple of days more than anything else.
The long shelf life associated with Reddit can be improved with things like a catchy title, and posting in a popular thread. This is because, if people like your content, they will upvote your link. That means the thread won’t disappear until people stop liking it, meaning you’ll have days–potentially weeks–of extra traffic to look forwards to.
Have you ever used Reddit to increase your blog traffic? What were the results? Are you going to try it now that I’ve given you these tips?
Thank you so much for reading, and until next time,
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